“Tencent wisdom» efficient online marketing summit “held in Shanghai yesterday, the father of integrated marketing, Northwestern University School of Business Professor Tang» Schulz in the General Assembly that the number of times the world has changed, the outflow of traditional Western-style Must be because the Internet advertising model and the emergence of technology and change

Schulz believes that in today’s market, consumers control their decisions and the use of the media system. The media can continue to send a message, but from the audience to decide in the end they want to receive information. The biggest difference with the past, today’s consumers can sit behind the new media have a choice, do not have to passively accept the ads. Therefore, Tang »Schulz said that integrated marketing is to combine all the on-line, online and offline marketing methods. Tang »Schultz also criticized the effect Luanhua Qian did not stress the traditional advertising model, which are based on very limited knowledge on the audience to the advertisers do not know who is the audience. Tang »Schulz believes that China’s development of the Internet decide the future of integrated marketing.

This article is provided by SK Net Service Company Ltd

Tencent said Ma Huateng, CEO, although this year due to high energy, the loan-to-crisis macro environmental impact of the global economy there are various degrees of problems, but China’s Internet has not been affected. It is predicted that by 2010 China’s Internet market size will exceed 100 billion yuan, of which the Internet advertising market size will exceed 20 billion yuan.

(SK Net Service Company Ltd)

China Internet Network Information Center (CNNIC) yesterday released the “22 China Internet Development Report” showed that as at the end of June 2008, the number of Internet users in China reached 253 million, ranks first in the world. Nevertheless, the Internet penetration rate is still below the global average (21.1%). Ma Huateng, the Internet has led socio-economic development of capacity and strength, there will be more and more enterprises to adopt the Internet and the means of integration, strengthening competitiveness, which use the Internet to conduct online marketing is one of the most important aspect.

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